Research on Caregiving
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton (2022), “Consumers Value Effort over Ease when Caring for Close Others,” Journal of Consumer Research, 48(6), 970-990.  [Paper]

• Work featured in The Wall Street Journal, The Conversation, NPR, and Harvard Business Review.

​Whitley, Sarah C., Ximena Garcia-Rada, Fleura Bardhi, Dan Ariely, and Carey K. Morewedge (2022), “Relational Spending in Funerals: Caring for Others Loved and Lost,” Journal of Consumer Psychology, 32(2), 185-197. [Paper]​

• Winner of JCP Best Paper by an Early Career Contributor (2023)

Research on Shared Consumption
Garcia-Rada, Ximena, Michael I. Norton, and Rebecca K. Ratner (2023), “A Desire to Create Shared Memories Increases Consumers' Willingness to Sacrifice Experience Quality for Togetherness,” Journal of Consumer Psychology. [Paper]

Garcia-Rada, Ximena, and Tami Kim (2021), “Shared Time Scarcity and the Pursuit of Extraordinary Experiences,” Psychological Science, 32(12) 1871–1883. [Paper]

Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton (2019), “Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals,” Journal of the Association for Consumer Research, 4(2), 185-197. [Paper]