I am an Assistant Professor of Marketing at Texas A&M University, Mays Business School.
My research examines consumer behavior and well-being with an emphasis on close, personal relationships. I use a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners.
I earned my Ph.D. in Business Administration (Marketing) from Harvard University. Before joining Harvard, I worked as a research associate at Duke University studying how social and cultural factors impact decision-making and dishonest behavior. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Métrica.
I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima (2007) and an MBA from INCAE Business School (2009).