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I am a behavioral researcher, currently completing my Doctorate in marketing at Harvard Business School.
My primary research interest is consumer behavior and well-being, with an emphasis on close personal relationships. For example, I investigate the psychological processes underlying how consumers make choices when taking care of their families and sharing experiences with their partners. Before joining Harvard, I worked as a research associate at Duke University studying how social and cultural factors impact decision-making and dishonest behavior. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Metrica. I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima (2007) and an MBA from INCAE Business School (2009). |
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