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I am a behavioral researcher, currently completing my Doctorate in Marketing at Harvard Business School. I will be joining Texas A&M Mays Business School as an Assistant Professor of Marketing in fall 2021.
My primary research interest is consumer behavior and well-being, with an emphasis on close, personal relationships. I use a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners. Before joining Harvard, I worked as a research associate at Duke University studying how social and cultural factors impact decision-making and dishonest behavior. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Metrica. I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima (2007) and an MBA from INCAE Business School (2009). |
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