Hello! I am an assistant professor of marketing at Mays Business School, Texas A&M University.
My research examines consumer behavior and well-being with an emphasis on close, personal relationships. I use a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners.
I earned my Doctorate in Business Administration (Marketing) from Harvard University. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Métrica Consultoría.
I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima and an MBA from INCAE Business School.