Hello! I am an assistant professor of marketing at Mays Business School, Texas A&M University.

My research examines consumer behavior and well-being with an emphasis on close, personal relationships. ​I use a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when taking care of their families and sharing experiences with relationship partners.

I earned my Ph.D. in Business Administration (Marketing) from Harvard University. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Métrica Consultoría.

I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima and an MBA from INCAE Business School. 

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