Hello! I am an assistant professor of marketing at Mays Business School, Texas A&M University. My research examines consumer behavior and well-being with an emphasis on close, personal relationships. I use a wide range of tools—laboratory experiments, field studies, in-depth interviews, and analysis of archival data—to investigate the psychological processes underlying how consumers make decisions when caring for their families and sharing experiences with relationship partners (see my conceptual review paper). I earned my Doctorate in Business Administration (Marketing) from Harvard University. Prior to my academic career, I worked as a brand manager at L'Oréal and as a marketing consultant at Métrica Consultoría. I am originally from Lima, Peru. I received a Bachelor of Business Administration from Universidad de Lima and an MBA from INCAE Business School. |